Research & Message development

I design and interpret research to inform executive communications and reputation strategy in complex, high-scrutiny environments. My background includes qualitative and quantitative message testing, live audience analysis, and research used to brief senior leaders making public-facing decisions.

Selected Experience

• Designed and moderated qualitative research and message testing for Fortune 500 brands and national associations navigating reputational pressure.

• Conducted focus groups and live message testing informing political and corporate communications strategy.

• Translated research findings into actionable guidance for executives preparing for media appearances, policy debates, and high-visibility moments.

• Advised leadership teams on how political, cultural, and media dynamics influence audience response.