Message Testing, Research & Political Insight

I help organizations understand how audiences actually think — and use research, message testing, and political insight to inform decisions in complex, polarized, and high-stakes environments. My work focuses on translating insight into clarity, confidence, and action.

What I’ve Worked On

  • Televised focus groups and live message testing around major political, economic, and cultural issues.

  • Audience research and sentiment analysis for Fortune 500 companies navigating public scrutiny and reputational risk.

  • Political and cultural analysis supporting corporate, association, and nonprofit communications strategies.

  • Message testing to inform brand, reputation, and issue positioning in polarized environments.

  • Research and insight development used to brief senior executives, boards, and public-facing leaders.

What I Typically Do

  • Design and moderate qualitative research, including focus groups and in-depth interviews.

  • Develop research instruments that surface values, concerns, and emotional drivers — not just opinions.

  • Test messaging, narratives, and creative concepts with priority audiences.

  • Synthesize findings into clear, actionable insights for non-technical audiences.

  • Advise leaders on how political, cultural, and media dynamics shape audience response.

  • Use research to inform narrative development, risk assessment, and strategic decision-making.

  • Translate insights into concrete guidance for communications, policy engagement, and brand strategy.

Representative Work

  • Televised focus groups shaping national political and media narratives.

  • Research-driven message testing for Fortune 500 brands and national trade associations.

  • Political insight supporting executive communications and reputation strategy.

  • Live audience analysis at high-profile convenings of business and policy leaders.

  • Narrative development for organizations operating in regulated and contested spaces.