Brand Strategy & Narrative Architecture

I help organizations define what they stand for — and design narratives that carry meaning, credibility, and coherence across audiences, moments, and platforms. My work focuses on building trust in environments shaped by scrutiny, emotion, and cultural complexity.

What I’ve Worked On

  • Brand strategy and communications for a national civic institution, supporting launch, groundbreaking, major corporate partnerships, and fundraising exceeding $150 million.

  • Spokesperson and narrative lead for a high-visibility national initiative, securing sustained coverage across top-tier broadcast, sports, and print outlets.

  • Audience and fan engagement strategy for major professional sports leagues, using research and message testing to expand reach while deepening loyalty.

  • League-level communications and positioning support for a global sports organization navigating complex public narratives.

  • Reputation and narrative strategy for a leading global financial institution, reshaping public perception through executive storytelling and top-tier business media.

  • Creative and message testing for iconic consumer brands across food, beverage, and entertainment.

Representative Work

  • National civic institution brand-building elevating service, sacrifice, and unity as shared American values.

  • Major professional sports league audience strategy informed by research and message testing.

  • League-wide communications and positioning during periods of heightened scrutiny.

  • Reputation and narrative strategy for a global financial institution featured in top-tier business media.

  • Creative testing and messaging development for Fortune 500 consumer brands.