Automotive & Advanced Mobility
I work with automotive manufacturers, mobility companies, and industry organizations navigating rapid technological change, heightened public scrutiny, and evolving consumer expectations. My focus is on translating innovation into narratives that build trust, confidence, and adoption — with consumers, policymakers, and the public.
What I’ve Worked On
Strategic communications and narrative development for global automotive manufacturers and industry associations shaping the future of mobility.
Audience research and message testing around electric vehicles, autonomous driving, advanced manufacturing, and vehicle safety.
Communications strategy supporting the automotive industry’s transition toward electrification, automation, and next-generation mobility technologies.
Fan, consumer, and stakeholder engagement strategies for major automotive and motorsports organizations.
Policy-adjacent communications and stakeholder engagement tied to EV and AV adoption at the state and federal levels.
What I Typically Do
Translate complex engineering, safety, and technology topics into clear, accessible stories for consumers, policymakers, and media.
Design and execute audience research to understand trust, adoption barriers, and perception gaps around emerging mobility technologies.
Develop narrative frameworks and messaging hierarchies that align product innovation with brand credibility and public expectations.
Advise executives and communications leaders on positioning during moments of heightened scrutiny, regulatory change, or cultural debate.
Support earned media, thought leadership, and public-facing communications reinforcing confidence in automotive innovation.
Integrate policy context, consumer sentiment, and cultural dynamics into communications strategy for highly regulated mobility sectors.
Representative Work
Communications and audience insight strategy for a global automotive manufacturer navigating EV and advanced mobility transition.
Industry-wide messaging and research for a leading automotive trade association shaping policy and public understanding of EV and AV technologies.
Fan engagement and audience research for major motorsports organizations, informing messaging that expands reach while deepening loyalty.
League-level communications and positioning support for organizations operating adjacent to automotive and mobility culture.
Research-driven narrative development around vehicle safety, technology adoption, and public trust in emerging mobility systems.